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PUNJI RESEARCH · ALPHA COLLAPSE SERIES · PART 1 OF 2

When the Edge Gets Crowded: Why the Smarter the Market Gets, the Harder It Is to Beat

A disciplined momentum strategy that earned ~20pp of annual excess return in the early 2010s now earns roughly half that. Same rules, harder market — and the compression is structural, not cyclical.

TOPIC

Active Alpha & Market Maturity

PUBLISHED

July 2026

AUDIENCE

General Investors · Fund Selectors

INDIA’S LAG BEHIND US ALPHA CURVE ~20 yrs — same compression, different decade.

Executive Summary — The Pattern America Learned First

In 1975, John Bogle launched the first index fund and was widely mocked. The idea that most professional managers couldn’t beat a simple market average seemed absurd. By 2019, passive funds had overtaken active funds in the United States for the first time — and today, roughly 85% of US large-cap actively managed funds fail to beat the S&P 500 over any 15-year period.

This wasn’t incompetence. It was market maturity. As more capital, more technology, and more information poured into US equity markets over three decades, the gaps between what stocks were worth and what they traded at narrowed. The pricing errors that active strategies could exploit became smaller, shorter-lived, and more crowded. Alpha — the return above what the market gives you for free — compressed steadily toward zero.

The same dynamic plays out in every maturing market: UK equities through the 1990s, European markets through the 2000s, Japanese equities across multiple decades. The mechanism is always the same: more participants chasing fewer mispriced assets means those mispricings get corrected faster, leaving less excess return on the table.

India is now in the middle of this same journey. The question isn’t whether compression will happen. It already is. The question is how far along India is — and what that means for investors today.

The Evidence — What Fifteen Years of Indian Data Show

We tracked a consistent, rules-based momentum approach across ~1,200 actively traded Indian equities from 2011 to 2026, measuring excess return against the Nifty 500 index every single month without changing the method.

The finding is clear: the same strategy, applied identically across all fifteen years, earns meaningfully less alpha today than it did in the earlier part of the window. The market got harder to beat — not because the strategy stopped working, but because more participants are now competing for the same signals.

METRIC 2011–2019 (EARLIER ERA) 2020–2026 (RECENT ERA) CHANGE
Annual alpha vs. Nifty 500 ~18–22pp/yr ~8–10pp/yr ~−10pp
Signal quality (Sharpe ratio) ~1.0 ~0.8 −0.2
Maximum drawdown ~28% ~29% ≈ flat
Typical trend duration 3–6 months 4–8 weeks Shorter

IMPORTANT The 2020–2021 period produced unusually high returns due to the post-COVID market recovery — a one-time structural windfall, not repeatable strategy alpha. Realistic expectations for the current environment are best calibrated on the post-2022 data.

CHART

India Active Alpha — Compression Over Time

Approximate annualised excess return vs. Nifty 500, 5-year rolling periods, 2011–2026. COVID-era outlier (2019–21) shown separately from the trend.

0%6.7%13%20%27%2011–132013–152015–172017–192019–21 (…2021–232023–26
Active alphaCOVID-era outlier

Mechanism — Three Forces Driving the Compression

1. The market filled up with participants. Registered demat accounts in India grew from roughly 25 million in 2012 to over 170 million by 2026. Mobile trading platforms brought an entirely new generation of technically aware investors into direct equity markets. At the same time, algorithmic trading expanded to cover a significant share of Indian market volume. More participants watching the same signals means those signals get acted on faster. A momentum move that used to build over weeks now often peaks within days of formation.

2. The derivatives market capped the upside. India became the world’s largest equity derivatives market by contract volume. A large part of this activity involves investors selling call options on stocks they own — which creates systematic selling pressure at every rally. Historically, a momentum stock might run 40–60% from breakout before encountering significant resistance. Today, institutional options activity tends to create a ceiling well below that level.

3. The index itself matured. As documented in our companion piece The Great Equity Pivot, India’s benchmark indices transformed from a PSU-and-commodity-heavy composition into a genuinely diversified multi-sector economy over fifteen years. In the earlier era, large sector rotations created long-duration momentum trends lasting months. In a mature, balanced index, sector moves are smaller in magnitude and revert faster.

The Global Frame — India Is Where America Was in ~2000

Overlay India’s alpha compression curve against the US trajectory, and the picture is striking. India in 2011 looks very much like the US in 1990 — a market with abundant pricing inefficiency, limited algorithmic competition, and long-duration momentum trends. India in 2026 resembles the US around 2000: still offering meaningful excess returns, but with compression underway and passive alternatives growing in credibility.

CHART

The Same Arc, Two Decades Apart

Approximate systematic active alpha — US (1990–2024) vs. India (2011–2026), directional illustration. Sources: SPIVA, publicly available market data. X-axis measures years since each market entered its efficient-market era. India currently sits around Year 15 — where the US was around 2005.

-2.0%4.0%10%16%22%Yr 0Yr 6Yr 12Yr 18Yr 24Yr 30Yr 34
USIndia

Why exactly ~20 years of lag?

The gap isn’t coincidental. Four structural factors explain why India’s market maturation began approximately two decades after the US, and why the gap may narrow further from here.

  1. Market depth took time to build. The US equity market crossed $1 trillion in total market cap in the early 1980s. India crossed that threshold only in 2007, and reached $4 trillion only around 2023.
  2. Retail infrastructure arrived later. US discount brokerage democratised in 1992–1995 (E*Trade, Schwab online). India’s equivalent — Zerodha, Groww, mobile-first investing — happened between 2015 and 2020. A roughly 22-year gap in the mass retail investing inflection point maps directly onto the alpha curve lag.
  3. Institutional sophistication followed depth. US hedge funds managing $50B+ in quantitative strategies were active by 1990. India’s PMS and AIF industry at comparable relative scale emerged only around 2015–2020.
  4. But the gap is closing faster than expected. India leapfrogged the US timeline in one key area: information velocity — going from near-zero to smartphone-native retail investing in under a decade. The 20-year structural lag may compress to 10 years in practice.

Compressed alpha is not zero alpha — but the era of very large systematic excess returns from simple rules in Indian equities is behind us.

The Trajectory

If India follows the US playbook, the next decade will see passive AUM share in Indian equity funds grow from today’s ~16% toward 30–40%. Systematic alpha will continue compressing — not to zero, but toward a level where only the most disciplined and adaptive approaches remain clearly ahead of the index after costs. That is not a warning to stop investing. It is a calibration.

Investor Implications

THE BOTTOM LINE Markets reward discipline, not just participation. As Indian equity markets mature, the gap between investors using rigorous, rules-based approaches and those investing informally or emotionally will likely widen — even as the gap between the best systematic strategies and passive indices slowly narrows.


ALPHA COLLAPSE SERIES — RN0 · The Great Equity Pivot · Part 1 · When the Edge Gets Crowded · Part 2 · The Two Machines Killing Alpha

All return figures are pre-tax and gross of transaction costs unless stated. Past performance is not indicative of future results. Analysis covers a systematic, rules-based signal applied to a broad Indian equity universe over a fifteen-year period; it is not a performance record of any managed account or fund. US active manager data sourced from S&P SPIVA reports (publicly available).

Continue to Part 2 →